16 days old

Marketing Manager

360 Live Media/SmithBucklin
Washington, DC 20036
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360 Live Media is looking for a Marketing Manager to join the team in our Washington, DC office. We're looking for an experienced and versatile marketing manager who is passionate about helping associations attract new members and drive attendees to events. Our ideal candidate has experience working for an agency, developing and executing marketing campaigns for a variety of clients. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

360 Live Media is an event strategy, marketing, and design agency that helps associations maximize the impact of their events to advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue. Working at the intersection of Madison Avenue, Silicon Valley and K St, we bring fresh ideas, new thinking and real results to association executives and the organizations they lead.

Working at 360 Live Media isn't a sit (or stand)-behind-your-desk, 95, do-the-same-thing-every-day kind of experience. Based in the heart of Washington, D.C., our team of fast-paced, energetic and entrepreneurial strategists, innovators and doers are driven to achieve growth for our clients and our company. 360 Live Media is a wholly owned subsidiary of SmithBucklin, a 100 percent employee-owned association management and services company that more organizations turn to than any other.

What You Will Do:

Develop, manage, execute and optimize client marketing campaigns

    • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across a variety of marketing channels and segments for associations clients
    • Conceptualize and execute on multi-channel campaigns, ensuring the alignment of communications and messaging across all channels leveraging internal support and driving collaboration
    • Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Lead marketing meetings, creative brainstorms and workshops; bringing clarity to assignment objectives, tasks and deliverables so that the agency can exceed client expectations
    • Working in partnership with the creative and account teams, develop creative briefs and guide creative direction to meet objectives for all marketing tactics, including print, digital, and video assets
    • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful event attendee and membership acquisition strategies
    • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights in order to optimize spend and performance of current campaigns and inform future campaign development
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Contribute to 360 Live Media internal marketing efforts
    • Manage all logistics associated with internal marketing projects and lead generation campaigns
    • Plan and execute agency digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
    • Manage a variety of organic and paid acquisition channels and maintain our social media presence across all digital channels
    • Curate valuable and engaging content for our website and blog that attracts and converts our target groups
    • Manage the creation of and review/edit agency marketing materials, including but not limited to website pages and updates, digital ads, case studies, emails, and invitations to events
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals, and optimize based on findings
    • Analyze prospect behavior and adjust email and advertising campaigns accordingly

Basic Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 5+ years of relevant marketing experience
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation, CRM tools, Google analytics, and SEM
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Ability to present to C-Suite audience
  • Solution & Detail-oriented and with the ability to prioritize
  • Self-starter and able to work efficiently under pressure in an entrepreneurial, fast paced environment
  • Preferred qualifications include one or more of the following:
    • Previous experience working at a marketing agency
    • Proven success developing and executing event marketing campaigns
    • Familiarity with the association space

Where Do You Fit?

Working at 360 Live Media and SmithBucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, SmithBucklin offers all of our people regardless of position or compensation an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of SmithBucklin and are unified in the goal of building a great, enduring company.

Equal Employment Opportunity

At SmithBucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.


Jobs Rated Reports for Marketing Manager

Posted: 2021-05-28 Expires: 2021-06-29

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Marketing Manager

360 Live Media/SmithBucklin
Washington, DC 20036

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