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Marketing Manager- Journals

Oxford University Press
Cary, NC 27513
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  • Job Code
    133252374
  • Jobs Rated
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Oxford University Press

Regional/Channel Marketing

Posted: April 01, 2021
Full-Time
Cary, NC, USA

Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why all 6,000 of us in 52 countries care deeply about reaching more people, in more places, with world-class learning and research materials and services.

More about OUP

Make Your Mark, a career with impact

The Marketing Manager (Journals) is a role that leads and directs strategy on their associated journal list/s, based on departmental goals and objectives.

ABOUT THE ROLE
  • Development and implementation of strategic marketing plans, for key journal lists (and key high-value products) including:
    1. Development and implementation of key content strategies
    2. Development and implementation of social media strategies within journal lists
    3. Development and implementation of targeted eCampaign strategy
    4. Development and implementation of third-party event/conference strategies for key journal lists
    5. Implementation of strategy and approach for engaging advocates to support our goals and enhance end-user engagement with OUP
    6. Ensure journal marketing priorities are in alignment with journal editorial strategies
  • Communication with key stakeholders:
    1. Ensure marketing strategies are successfully communicated across key internal and external stakeholders
    2. Liaise across marketers within discipline marketing on cohesive aligned strategies
    3. Participate in society and editorial board meetings as appropriate
    4. Engage with external society and journal editors to support key marketing and editorial strategies
  • In alignment with team objectives, this position will lead and direct campaigns for their journals, including:
    1. Develop and implement strategic plans to identify key topics and products and target areas for driving engagement with researchers
    2. Utilize journals usage data to inform strategic target areas and inform campaign content
    3. Utilize usage data from online products and books to inform understanding of the subject area, and align with priorities across discipline marketing
    4. Create and implement strategic marketing campaign plans supporting key hot topic/priority publishing areas and journals, and utilizing marketing tools such as conferences, social media, email, PPC, multimedia and content for promotion
    5. Monitoring brand and product mentions and interactions on social media/online
    6. Analysis of content success/failure to support continuous improvement and inform content creation
  • Development and implementation of key content strategies within key journals:
    1. Create content collections in key areas to support driving usage
    2. Creation of content (including commissioning and editing) for use through multiple channels including written and multimedia content that supports key journals and thematic priorities
    3. Develop/procure engaging content marketing assets for campaigns in key hot topic/priority publishing areas
    4. Implementation of opportunities to make core content free to drive engagement across multiple channels within key priority areas
  • Development and implementation of third-party event/conference strategies for key journal areas:
    1. Identify opportunities to engage with conferences in a digital format
    2. Utilize attendance at conferences to gain market knowledge of our research audience and their behaviors
    3. Utilize key conference themes to direct campaigns to engage with targeted researcher bases
    4. Optimize conferences to showcase content across all channels based on targeted content lists
    5. Utilize researcher attendance to create content for future marketing campaigns
  • Analysis
    1. Provide regular reporting on performance against KPIs and critical measures of performance and effectiveness
    2. Maintain analysis of campaigns to measure against KPIs, and utilize benchmarks set by the Shared Services team at the tactical level to monitor the success of campaigns and activity
    3. Implementation and management of social listening programs such as Altmetric that deliver an understanding of broad sentiment and of the key disciplines.
  • Market Knowledge
    1. Develop and implement best practice channel and campaign analysis, to measure success/failure or growth/decline, to feed into continuous improvement of understanding discipline researcher market
    2. Develop customer nurturing programs using automation to move customers through a marketing funnel to grow readership
    3. Identify new customer bases, and explore ways to engage and reach the audiences to bring into the customer pipeline and potentially purchasing funnel (growing readership)
  • Strategic project work
    1. Involvement in high-level strategic marketing projects, representing the wider Researcher team, as needed

ABOUT YOU
  • Strategic understanding of, and experience in, marketing
  • Proven understanding of, and experience in, marketing to a range of audiences
  • Strong analytical skills
  • Proven effective communication with external and external customers negotiation and influencing
  • Experience in publishing (preferable)
  • Experience in leading change

GJC Level: I5 (for internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)





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Jobs Rated Reports for Marketing Manager

Posted: 2021-04-02 Expires: 2021-05-04

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Marketing Manager- Journals

Oxford University Press
Cary, NC 27513

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