Marketing Specialist
Western Michigan University
Kalamazoo, MI
Full-time
Advertising / Marketing / Public Relations
Posted on May 5, 2022
Marketing Specialist Senior
The Office of Research and Innovations at Western Michigan University seeks to fill a full-time Marketing Specialist Senior position in the Evaluation Center. For complete description, minimum requirements and application procedures, click 'Apply Now' and search for posting #0606178.
Salary Range: Pay is commensurate with qualifications and experience, combined with an excellent benefits package.
Major Duties
General summary: Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.
Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers.
Develops and maintains marketing communication plans and calendars.
Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools.
Writes and proofs copy to include promotional material, press releases, Web and social media content.
Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
Translates message points into clear communication and meets well-defined communication objectives.
Develops plans and oversees execution of small to medium size events of moderate complexity.
May be responsible for department or college-specific marketing or communication-related initiatives or programs.
May approve advertising within budget parameters.
May respond to inquiries from or supervise staff and student employees.
May be responsible for marketing budget for area of responsibility; may be responsible for other related budgets.
Minimum Qualifications
Bachelor's degree or higher in related field from an accredited institution.
Three years of relevant experience.
Desired Qualifications
Experience with HubSpot, or similar content management software.
Experience using WordPress and/or Drupal website editing.
Experience using Google Analytics.
Required Applicant Documents
Cover Letter highlighting your qualifications
Resume
List of References
Special Instructions to Applicants
Applicants are asked to attach 2-3 work samples that demonstrate marketing, writing, and/or visual communication skills. These attachments may be provided as one attachment as an optional "Other" document.
Additional Position Information:
This position will provide marketing direction for EvaluATE, a large grant-funded project, and The Evaluation Center overall.
Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents.
WMU is an AA/EO Employer. Minorities, women, veterans, individuals with disabilities and all other qualified individuals are encouraged to apply. Web Id: 0010328735