Marketing Specialist
Western Michigan University
Kalamazoo, MI
Full-time
Advertising / Marketing / Public Relations
Posted on January 11, 2022
Marketing Specialist
Senior
Salary Range: Pay is commensurate with qualifications and experience, combined with an excellent benefits package.
Major Duties
General summary: Develops and implements marketing, promotion, and communication strategies for the Haworth College of Business Alumni Relations and Marketing department under general supervision.
Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers.
Develops and maintains marketing communication plans and calendars.
Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools.
Writes and proofs copy to include promotional material, press releases, Web and social media content.
Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
Translates message points into clear communication and meets well-defined communication objectives.
Develops plans and oversees execution of small to medium size events of moderate complexity.
May be responsible for department or college-specific marketing or communication-related initiatives or programs.
May approve advertising within budget parameters.
May respond to inquiries from or supervise staff and student employees.
May be responsible for marketing budget for area of responsibility; may be responsible for other related budgets.
Minimum Qualifications
Bachelor's degree or higher in related field such as Information Systems, Electronic Marketing, Marketing or Communications from an accredited institution.
Three years of relevant experience.
Desired Qualifications
Master's degree in related field from an accredited institution.
Five years of relevant experience.
At least one year of experience in Web site development, maintenance and design techniques.
Knowledge of accessibility standards. HTML, JavaScript, PHP general-purpose scripting language, and CSS.
Proficient communications skills, including writing web content and press releases.
Mobile/responsive web design experience.
Design and development skills using Adobe Creative Suite.
Experience with video planning and production.
Required Applicant Documents
Cover Letter highlighting your qualifications
Resume
List of References
Additional Position Information:
Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents.
For complete description, minimum requirements and application procedures, click 'Apply Now' and search for posting #0605948. Only applications submitted through this site by the deadline will be considered. WMU is an AA/EO Employer. Minorities, women, veterans, individuals with disabilities and all other qualified individuals are encouraged to apply. Web Id: 0010214128