Marketing Manager
Tucker/Hall is seeking a creative and dynamic Marketing Manager.
Role:
An experienced data-driven Marketing Manager responsible for managing and executing successful implementation of service line marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue.
This position is based in the St. Petersburg area and will be focused exclusively on working with one of Tucker/Hall's healthcare clients. You must be able to work in a fast-paced environment, elevate awareness, and deliver results.
Qualifications:
- Minimum four years experience.
- Serves as a marketing manager for various service lines.
- Develops strategic integrated marketing plans that are aligned with the organization's business goals. Effectively uses market research to quantify initiatives and goals.
- Responsible for end-to-end marketing plan development and management for the assigned service lines, including collateral development, promotional planning and design, selecting target criteria, list management, campaign monitoring, analysis, and optimization.
- Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.
- Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development.
- Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines.
- Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
- Facilitates the promotion of new products and enhances existing products in core service lines.
- Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement.
- Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
- Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.
- Maintains records and reports that are necessary for the Director of Marketing.
- Ensures excellent customer service and working relationship with key audiences.
- Maintains regular, punctual attendance consistent with company policies, and other federal, state and local standards.
- Maintains compliance with all company policies and procedures.
Tucker/Hall is one of Florida's leading public relations firms with offices in Tampa and Jacksonville. We work with Fortune 500 corporations, large government agencies, nonprofits, and other growing organizations.
If you want to be part of an ambitious team of professionals while working on exciting and intellectually challenging client projects, Tucker/Hall is the place for you.
We offer career advancement opportunities, training, competitive salary and benefits and flextime. For more information, please check out our website at www.tuckerhall.com.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.