Marketing Specialist
Town of Lake Park
Lake Park, FL
Full-time
Advertising / Marketing / Public Relations
Posted on October 10, 2021
TOWN OF LAKE PARK MARKETING SPECIALIST
Under the direct supervision of the Grant Writer/Chief Public Information Officer, the Marketing Specialist is responsible for helping to broaden the reach of the Town's messaging and enhancing the Town's profile by supporting the Town's marketing efforts through the establishment of a monthly social media content calendar; through the creation of related graphics, social media content (individual posts and advertising campaigns), and other sources; by providing monthly newsletter layout/design utilizing content created in conjunction with the Grant Writer/Chief Public Information Officer; by designing flyers and other visually focused marketing materials to promote Town events, creating content for the Town's YouTube channel; and, by disseminating press releases. Evaluates the performance of the Town's marketing endeavors and adjusts accordingly, and works in conjunction with the Grant Writer/Chief Public Information Officer to ensure the Town's website content is current, accurate, user-friendly and ADA-compliant. Must have a high School Diploma or GED plus a Bachelor's Degree in marketing, communications or a related field along with a minimum of two years of related experience. Must also have skill in the use of social media channels including, but not limited to, Facebook, Instagram, Twitter and YouTube; proficiency in graphic design programs, including Adobe Creative Suite; a high degree of creativity; excellent written and verbal communication skills; the ability to effectively use email marketing software to design and disseminate newsletters; strong organizational and project management skills; experience with data analytics; knowledge and understanding of Search Engine Optimization (SEO) best practices; and, the ability to take initiative and meet deadlines. Salary range $37,868.90 to $58,696.79. Excellent benefits. Deadline for Receipt of Applications: 5:00 p.m. on October 22 , 2021. Applications may be obtained from and must be submitted to the Human Resources Department, Lake Park Town Hall, 535 Park Avenue, Lake Park, Florida 33403. All applicants shall be subject to a criminal background check. Application forms may be downloaded from the Town's website at www.lakeparkflorida.gov. Applications will not be accepted by fax or by email. Phone: 561-881-3300.
An Equal Opportunity Employer. A copy of the Town of Lake Park EEOP Utilization Report may be obtained upon request.