Marketing Manager
The Marketing Manager is an integral member of our highly collaborative senior team. designing and implementing the theatre’s overall marketing, visibility, and promotional initiatives. The Marketing Manager will be knowledgeable about the mission, vision, and accomplishments of the company.
Responsibilities will include but not be limited to: • Develop and execute comprehensive marketing and communication strategies to reinforce the theatre’s identity and brand, ensure that marketing materials across all departments are consistent and promote the image of the theatre to the public and across the industry. • Oversee development of content of web site and all digital assets. Oversee the design of all marketing materials. • Work closely with leadership to research, solicit and create opportunities for advertising, trade partners and in-kind donations. Negotiate media trade relationships. • Design and implement audience research and develop initiatives to capitalize on current trends and expand upon community outreach opportunities. • Serve as day-to-day liaison with external public relations firm. • Develop media plans (digital, social, print, radio) for all TA and education productions and events. • Maintain community calendar and free public listing presence. • Provide logistical support at all marketing related events and serve as point of contact at all interactions opportunities with marketing partners. • Assist in the creation of playbills for productions, including education productions, with several other departments.
The successful candidate will possess many of the following qualities: • Bachelor’s Degree or equivalent experience. • Marketing knowledge/experience (theatre industry experience preferred). • Ability to work quickly and effectively under pressure of a very busy summer season. • Highly collaborative and flexible. • Must love dogs. Theatre Aspen has many office dogs who visit regularly. • Valid driver’s license.