Digital Content Marketing Specialist
About Syracuse:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
Job Description:
As part of the Maxwell School's Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist is responsible for writing, editing, and updating digital information to support recruitment, development, research dissemination and brand awareness efforts.
Qualifications:
Bachelor's degree in communications, English, journalism, marketing, writing, or related field is expected, along with an understanding of best practices for digital marketing communications including SEO. Minimum of three years professional experience in digital content creation is preferred. Familiarity with both academic communications and college admissions marketing is a big plus.
- Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School.
- Superior writing and editing skills (samples required), with an emphasis on digital content including web, social media, and video.
- Knowledge of Adobe Creative Suite, especially Photoshop, InDesign and Premiere as well as some basic HTML editing.
- Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.).
- Experience with a variety of web publishing and content management tools and the ability to adapt quickly to new technologies and platforms.
- Understanding of SEO and UX best practices.
- An entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals.
- Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media.
- Excellent interpersonal communication skills and a highly collaborative nature.
Responsibility:
Proactively identify, write/create, edit and secure approvals for school-based digital communications including the Maxwell website, social media, emails, and InfoScreens. Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers and units throughout the school. Participate in the creation and editing of marketing and recruitment videos. Track and interpret analytics related to these communications.
Meet proactively and regularly with professionals from around the school to develop materials and tell stories that effectively showcase the school's scholarly offerings and outputs-from faculty and center research to student milestones to alumni achievements. Cultivate a collaborative working environment.
Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school.
Other duties as assigned.