Content Creation Strategist
Successful candidates will understand and be able to communicate the importance of content to a clients’ campaign strategy. They will build our organization’s pipeline and accelerate sales associated stemming from content marketing. They will also provide and roll out collateral and made-to-sell content solutions that align to sales leader’s verticals.
Primary Responsibilities:
- Creating/updating sales collateral for content opportunities
- Work in tandem with the CSS team to deliver content reporting
- Work with reps to build a pipeline of content opportunities and participate in sales calls with ideas for the client as part of an integrated solution
- Work with the training team to ensure all reps are equipped with the knowledge to sell content-based solutions
- Able to manage freelance videographers and writers when needed
- Coordinate with the editorial team on projects that are an extension of their work
Competencies/Critical Skills:
- Stay on the cusp of content strategies and trends
- Excel or another project management platform
- Social Media paid campaigns and social content platforms
- Experience in producing or selling content solutions
- Detail-oriented and capable of quality control and editing
- Time management; multiple campaigns will run at any given time and the prioritization of which sales leader(s) and clients will get support first is critical
Experience, Qualifications, Technical Requirements, Education
- Bachelor's Degree required
- Minimum 2 years experience in a related role or field (Advertising, Marketing, Media) is required
- Excellent written and verbal communication skills required
- Minimum 2 years experience working in Sales, or working with Sales Departments strongly preferred
As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations due to medical, including pregnancy or a pregnancy-related condition, and/or religious reasons on an individual basis in accordance with applicable legal requirements.