Marketing Coordinator
Join our Student Marketing family to discover how we elevate healthcare, elevate our students, and elevate you. The Marketing Coordinator is the keystone of the Marketing team at RMU. Responsible for coordinating marketing efforts related to increasing prospective student conversion for continuing education courses, certificates, and academic programs.
- Create, edit, deliver and optimize engaging marketing content across multiple mediums
- Create messaging that is consistent with marketing and branding strategies
- Plan, implement and evaluate digital marketing campaigns
- Provide marketing support to Continuing Education and Admissions
- Coordinate marketing efforts with the Design, Video, and Web Administration teams
Education and Certification:
A Bachelor's degree is required, preferably in marketing, public relations, or communications
Required Knowledge:
Paid social media advertising expertise
Organic social media management
A mix of creativity and analytical abilities
Good copywriting and visual storytelling abilities
Interacts well with various personality types
Basic understanding of healthcare industry and education (preferred)
Experience Required:
Skills and Abilities:
Ability to organize and collaborate on multiple projects simultaneously.
Ability to write engaging, action driven content efficiently.
Ability to create and distribute quality marketing content in line with a focused marketing strategy.
Ability to execute and analyze email marketing campaigns