Director of Marketing
People First Federal Credit Union is a federally chartered and insured credit union that has been serving the Lehigh Valley by offering low-cost financial services for over 60 years. As a not-for-profit financial cooperative, it is owned and operated by its members.
People First FCU is looking for a Director of Marketing to join our team. This position is responsible for the management, execution, and evaluation of effective and innovative marketing plans, brand development, and communications in support of the department’s business plan. Collaborates with Business Lines to understand their goals and support their needs by translating their objectives into department long term strategies and short-term tactics; assists all department in their efforts to improve products and services and optimize operational procedures to improve member experience.
We’re currently redesigning our website, expanding our data-driven marketing systems, and taking our digital marketing efforts to the next level. Your ideas and expertise will have an immediate and long-term impact and will help shape our success for years to come. aligns with the Credit Union’s strategies. (EOE)
Experience:
- Five years banking experience
Education:
- Bachelor’s degree, preferably in Marketing, Business, Communications, or related field.
Requirements:
- All new hires must show proof of vaccination against the COVID-19 virus unless granted a reasonable accommodation under applicable federal, state or local law.
Training/Knowledge:
- Account based marketing (ABM) approach and marketing automation experience is preferred.
- Digital Marketing, Website Management, and Agency Management experience all preferred.
- Google Analytics, Google Ads, preferred.
Benefits:
- Medical/Dental/Vision Insurance
- Employee Assistance Program
- Paid time off
- Holiday Pay
- Disability Insurance
- Life Insurance
- Paid time off
- Holiday pay
- 401K
- Retirement Plan
Schedule:
- Day shift
Work Location:
- Allentown, Pa
- Requires regular travel to branch locations.
People First Federal Credit Union is an EEO employer - M/F/Vets/Disabled