Director of Communications and Marketing

Penny W. Stamps School of Art & Design   Ann Arbor, MI   Full-time     Advertising / Marketing / Public Relations
Posted on October 6, 2021

The Director of Communications and Marketing in the Penny W. Stamps School of Art & Design plays an essential role in advancing the Stamps School's goals through clear, compelling articulations of the school's mission and vision in strategic integrated marketing campaigns. A collaborative thought leader for the school, the director helps set the tone and tells the story of the school's unique and compelling place in the educational world to prospective students and their families, current students, donors, alumni, the general public, the media, and to peer institutions. The director is responsible for building, leading, and serving a team of creative professionals (currently 3 at 100% FTE and 2 at 50% FTE). The director also serves as part of the school's senior leadership, reporting to the dean.

The Director will:

  • Lead the development and implementation of multi-channel marketing and communications strategies, ensuring an integrated approach across all media and platforms.
  • Work with academic and senior leadership to develop and implement strategies aimed at increasing enrollment, donor and alumni engagement, and fundraising; enhance the profile of the faculty; and position the school as a leader in art-design education.
  • Oversee the school's website and social media channels, including content, promotion, performance management, and reputational management, with day-to-today responsibilities delegated to team members.
  • Manage a 5-person team of communications and marketing professionals, and oversee freelance writers, photographers, and videographers, guest editors, and copy editors.
  • Oversee operations. You'll serve as creative producer and editor-in-chief for all digital and print publications, write original content, and oversee content, promotion, performance management, and reputational management.
  • Serve as the school's Brand Manager.

Interested applicants must apply via the UM Careers Website.

 

  • An undergraduate degree in a relevant field such as marketing, communications, public relations or business.
  • 8 or more years of progressively responsible experience in marketing/communications, with a record of developing and implementing marketing/communications plans, including branding, public relations, website development, and social media.
  • Proficiency with multiple marketing and communications channels, including print, web communications, digital and social media, and advanced technologies.
  • Experience managing a team, including experience motivating staff, inspiring teamwork, and taking a leadership role.
  • Excellent speaking and writing/copyediting skills, and experience conducting market research, data analysis, and data interpretation.