Digital Director
About New Politics:
Now, more than ever, we need leaders committed to putting country before party, and service before self. Republican or Democrat, our democracy, and our country, desperately need our best leaders running for office - ones who forged their skills serving the country - to restore faith and trust throughout our politics. New Politics was founded in 2013 to transform government by recruiting, developing, and electing servant leaders with the highest caliber of integrity, courage, and empathy. At a time when the number of service veterans in Congress is at an all-time low, New Politics is working to help servant leaders overcome the traditional barriers to entering the political arena. New Politics recruits, develops, incubates, elects, and advises candidates and their campaigns. We are there to support our candidates throughout the entirety of their journey. In the last three cycles, we have helped 164 campaigns across eight levels of government, winning 122 primary and 75 general elections on both sides of the aisle.
Our Need:
We are seeking a highly motivated, experienced, and savvy thinker who is fluent in digital communications, fundraising, and social media. The Digital Director will build and scale a first of it's kind of digital program for the organization. They will design, implement, and lead a robust digital fundraising and communications strategy in collaboration with the Director of Communications and Director of Development. As the virtual voice of our team, he/she will be responsible for shaping New Politics' digital footprint, leading the efforts to execute a digital media strategy, and building a robust digital fundraising operation.
The ideal candidate will be a service-oriented digital leader who is a thoughtful self-starter and thrives within a fast-paced, ever-changing political environment.
Responsibilities include but are not limited to:
Strategy: Design, implement, and lead a robust digital communications and fundraising strategy in collaboration with the Director of Communications and Director of Development
Acquisition & Engagement: Manage digital acquisition, engagement, cultivation, fundraising, sms texting program, and grassroots donor outreach; including content development for email, ads, landing page, social media, creative, and digital content calendar.
Analytics: Working with our digital/comms team, design, implement, and maintain an analytics based monitoring & evaluation (M&E) system to track progress, improve performance, and inform strategy.
The ideal candidate has the following experience:
Knowledge of digital fundraising and how to grow and build digital grassroots donations for the organization
Proven success with email fundraising--growing and engaging lists, testing messaging around donor engagement
Demonstrated experience producing engaging, consumable content across all digital media platforms, and creating strategy for a content calendar
A data-driven approach to online engagement, utilizing data and analytics tools and measurements, including Google Analytics
Proven ability to drive an overarching brand strategy to grow online communities and enhance user engagement
Oversight of effective email and direct communications campaigns, including messaging expertise for target audiences
Any member of the New Politics team should possess the following characteristics:
Represent and "live" the NP values of servant leadership: courage, integrity, and empathy
Growth mindset, openness to feedback, and desire to grow with the team
Comfort in a direct, feedback- and results-oriented culture
Thrives in an ambiguous, evolving environment
Hustle, grit, and perseverance
Ability to think critically and make decisions
Ability to problem solve and execute solutions
Excellent oral and written communication skills, organizational abilities
Commitment to mission and belief in the theory of change that states servant leadership will transform our politics and revitalize our democracy
Salary and Benefits: New Politics offers generous health benefits, vacation time, mentoring, professional development opportunities, and competitive family leave. Starting salary at $75,000 and commensurate with experience.
This is a remote position with an option to work in-person at one of our two offices in Boston or Washington, DC.
New Politics is an equal opportunity and affirmative action employer. New Politics is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment.