Associate Director, Digital Marketing
This position will lead in the development, implementation, and management of strategic and tactical digital marketing programs for the Lilly Family School of Philanthropy. He/she will help shape the School's digital marketing strategy, drive execution of the plan and bring innovation and breadth to the marketing and communications initiatives, including student recruitment and research dissemination. This position will utilize digital media to grow, engage and activate the School's key audiences.
Department-Specific Responsibilities:
- Lead the creation of compelling and optimized content.
- Ensure production of content is done in a timely manner and on-budget.
General Responsibilities:
- Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
- Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
- Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
- Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
- May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
- Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
- May provide guidance to lower-level Marketing Generalists.
EDUCATION
Required
- Bachelor's degree in communications, marketing, English, public relations, or a related field
WORK EXPERIENCE
Required
- 2 years in a relevant field
Preferred
- 3 years of marketing experience with digital marketing experience.
Combinations of related education and experience may be considered.
SKILLS
Required
- Proficient communication skills
- Maintains a high degree of professionalism
- Demonstrated time management and priority setting skills
- Demonstrates a high commitment to quality
- Possesses flexibility to work in a fast paced, dynamic environment
- Seeks to acquire knowledge in area of specialty
- Highly thorough and dependable
- Demonstrates a high level of accuracy, even under pressure
Preferred
- Advanced web design skills.
- Experience with data-visualization software and website integration
- Experience in determining and developing the look and feel for websites, site navigation design and visual execution.
- Ability to confidently manage the use of web technologies as they apply to internet marketing, with particular expertise in website content management skills
- Experience in creating a social media presence for an organization.
- Experience in developing and executing digital campaigns across search, digital display advertising, e-mail marketing, lead generation, mobile and social media.
- Strong digital analytic and metric skills; experience with web analytics and SEO tools
- Experience with Salesforce or similar platform and building customer journey strategy.
- Strong history of managing Google advertising campaigns (display, search, etc)
- High attention to detail and impeccable grammar.
- Top project management skills
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
This position may be qualified for hybrid remote and/or in-person work location. The office is located at IUPUI Indiana University Lilly Family School of Philanthropy and is based in Indianapolis, Indiana.