Digital Marketing Specialist
Req #20262
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
Digital Marketing Specialist
Reviewed/reviewed.com, a part of the USA TODAY NETWORK, is seeking a strong Digital Marketing Specialist to plan and run Reviewed.com paid advertising campaigns.
This role will be responsible for managing different platforms including Google Ads and Facebook. Ideal candidate will be highly analytical with an aptitude for numbers. Objective will be to ensure digital ads and advertising endeavors have the highest return on investment (ROI).
This role is open to remote employees, with preference for candidates in the Eastern time zone.
Responsibilities:
- Manage PPC advertising campaigns including strategy, design, implementation, analysis of ad performance.
- Plans and forms effective paid advertising strategies, to increase ROI.
- Pinpoint areas for improvement and deliver a solution to improve ROI and optimization.
- Carry out keyword research and identify campaign and ad group target searches
- Manages ad accounts on multiple platforms like Google Ads, Facebook, Bing, etc.
- Tracks KPIs to evaluate performance and pinpoint issues and produces reports accordingly.
- Stays up to date with digital advertising trends.
Requirements:
- Bachelor's or master’s degree in communications, journalism, marketing, digital media or related field or an equivalent combination of education and experience.
- Strong working experience in the analysis of data and reporting.
- Exceptional knowledge of SEO and advanced digital marketing skills.
- Familiar with all Social media sites and platforms, e.g., Instagram, Facebook, Yahoo, etc.
- Outstanding knowledge of analytics tools like Google Analytics.
- Excellent problem solving and networking skills.
- Strong interpersonal skills; ability to communicate professionally across the organization.
- Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills.
- Ability to maintain a high level of confidentiality and professionalism.
- Strong attention to detail and exceptional customer support.
- Proficient in Microsoft Office Suite.
- Must be able to work independently and as a team member.
- Ability to prioritize and be flexible in a fast-paced environment.
- Employment is contingent on passing a pre-employment, post-offer background check.
How to Apply:
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
1. Your resume – one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
#Content
Work Environment:
Office work takes place in an open floor plan office, with several smaller meeting rooms and test labs throughout the building. Regardless of whether you’re onsite or remote, you’ll be expected to be accessible to the team throughout the day via face-to-face communication (whether in-person or over video calls), email, phone, and Slack.
About Reviewed:
Buying stuff is easy. Buying the right thing is hard. That’s where we can help. Reviewed brings consumers the most trustworthy reviews available, written by our team of experts. We believe that tough, objective reviews are the best way to analyze products. We provide readers with insightful, practical, and entertaining stories that help them make informed decisions.
Reviewed is part of the USA TODAY Network, one of the largest news networks in the country, reaching over 150 million monthly unique visitors.
Other details
- Job Family Digital Marketing
- Job Function Marketing
- Pay Type Salary
- Required Education Equivalent Experience