Audience Specialist & Evening Editor
Req #18736
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
A perfect role for a producer or reporter who wants to make the leap to editing and strategy, the audience specialist and evening editor fulfills two crucial roles in the Pulitzer Prize-winning IndyStar newsroom, part of the USA TODAY Network.
Their primary responsibility is helping create strategies and tactics that help draw in new readers, convert existing readers to subscribers, and keep subscribers coming back for more. Just as importantly, they’ll be key in communicating these strategies (and the analytics that support them) to the newsroom.
Daily duties include heading up our newsroom SEO efforts, identifying keywords that we can own, both in the moment and in evergreens, working on high-end social media strategy including TikTok, subscriber groups and more.
While the bulk of the role involves obsessing over audience and analytics, this person will also be responsible for handling evening editing of breaking news, including working with the evening breaking news reporter to identify stories of interest. Some editing of other reporters may occur due to late meetings, speeches, etc.
While the balance or these two duties depends on the news of the day, we expect that overall about 20% of the role will be dedicated to editing, with the other 80% of the time spent on audience work.
Duties
- Lead IndyStar’s SEO strategy, working collaboratively with the Midwest Digital Optimization Team. This includes identifying areas where we can create content that will rank well, in addition to optimizing past content for maximum performance.
- Communicate analytics wins and room for improvement across the newsroom
- Assist in setting overall strategy on social media platforms, including facilitating Facebook Groups, working on TikTok and Facebook Live strategies, etc.
- Work with the evening reporter to identify, cover and edit breaking news, using our Public Safety Plan as a guide
- Some digital planning duties, including selecting the morning’s most important stories to help us win the day
- Other editing duties as coverage needs dictate
- Other duties as assigned
Requirements
- Bachelor’s degree
- At least two years post-college working in a newsroom or in marketing
- Experience in breaking news
- Ability to work independently, including directing a reporter’s activities
- Comfortable understanding, explaining and acting on a variety of analytics, including traffic, conversions, loyalty and more
- Experience with SEO and/or social media strategy
- A strong understanding of journalism ethics and the ability to balance business needs with public good
- A passion for planning and organization
- Sound news judgement
- Knowledge of AP Style
- This position works evening hours, roughly 1 p.m. – 9 p.m., Monday – Friday. Some later evenings and weekends may be required.
- This role requires a valid driver license, reliable transportation, and the minimum liability insurance required by state law.
- Employment is contingent on passing a post-offer pre-employment background check and a motor vehicle record check & drug screen (for driving roles only).
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Other details
- Job Family Business Intelligence
- Job Function General Administration
- Pay Type Salary