Marketing Director
This is an exciting opportunity available for a motivated team player to help drive the success of our association management company and its clients. Come join a growing company that has a great team that is passionate about what they do. We operate in a fast-paced environment. No day is ever the same.
Located in Old Town Leander just minutes north of Austin, CMP Management is the leading provider of association management services for chapters of professional societies. We provide services to support the daily operations of multiple professional societies and trade associations. Being a member of the CMP team means having the opportunity to be in a dynamic, changing, and fun environment with other very highly motivated, resourceful individuals. For more information regarding our organization, visit www.cmpmanagement.com.
Position Overview
The Marketing Director is responsible for the management of activities that support Association client communications and promotions, with an emphasis on digital strategies and digital messaging. This individual will elevate our client's brands and promote their missions within the digital space to drive traffic to the organizations' websites, increase engagement on social media and grow their member base and overall engagement. Client executive management will also be a key responsibility to better support a client's marketing objectives.
Client executive management includes overseeing and coordinating overall association client activities to ensure efficient operations within the organization's scope and budget. Responsibilities are equivalent to that of an executive director's responsibilities supporting board meetings, operations management, financial leadership, publication development and oversight, marketing and digital content management, as well as other day-to-day operations for the association. The position requires travel to support client board meetings and attend association events. The marketing director will be a key part of a motivated team in supporting our clients local and national programs, membership engagement and education, as well as major events and development efforts.
Job Requirements
- University degree in business, marketing or related field
- Preferred minimum 5 years marketing management experience
- Ability to develop professional relationships in all aspects of the position that result in stable, consistent, reliable, and courteous communication when dealing with other organizations and board leadership
- Ability to problem solve and work independently in changing and multi-tasking environment with numerous deadlines
- Excellent organizational, planning and project management skills
- Experience in budget management and reconciliation
- Experience in driving retention strategies to grow association membership long term engagement and value
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Experience in developing and executing lead generation campaigns to build and grow association memberships
- Solid knowledge of website, email and social analytics tools
- Experience in setting up and optimizing social, digital and email campaigns - focusing on delivering a strong CPA through targeted lead generation tactics
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Experience in managing graphic design - graphic design skill is a plus
- Up-to-date with the latest trends and best practices in online and traditional marketing and measurement
- Strong computer skills, especially Microsoft Office (Outlook, Word, Excel, PowerPoint, Association Management Software, and other tools needed to support association operations)
- Ability to travel is a requirement
We Offer You
A competitive total rewards package, continuing education & training, and tremendous potential with a growing organization:
- Health, Dental, Vision, Life Insurance.
- A Simple retirement plan that includes a corporate match.
- Paid Time Off
- Four weeks (20 days) of paid vacation
- Ten paid holidays per calendar year (9 fixed and 1 floating)
- Career Development & Growth: We provide ongoing training, coaching, and development. We reward continuous improvement and encourage you to own your own development.
By applying for a position with CMP Management, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with CMP Management's employment policies. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.
Please note: after submitting your resume you will be asked to complete an assessment that will take approximately 60 minutes. Please ensure that you complete the assessment if you intend to apply for the position. Only those candidates that complete the assessment will be considered for the position.