Marketing Manager
WEHCO MEDIA
Little Rock, AR
Full-time
Advertising / Marketing / Public Relations
Posted on January 27, 2022
WEHCO Digital Media is seeking a creative and results driven marketer to plan, design, and manage our marketing initiatives that have a focused, singular goal: to grow digital subscriptions. A trailblazing, publishing leader, WEHCO views this role as pivotal to the promotion of our brand and our mission to deliver quality local journalism in the communities we serve.
As the Marketing Manager, you will work alongside myriad levels of management among multiple WEHCO properties. You will assist in creating customer-focused strategies that drive audience engagement and subscriber growth. Leveraging data collected through WEHCO’s technology product suite, you will identify, create, and message unique audiences that deliver against our marketing initiatives, drive new conversions, and increase retention.
Key Responsibilities:
· Take ownership of the digital marketing team and develop strategies that collectively strive toward a pinpointed goal: increasing digital acquisitions.
· Work with cross departmental teams across all of WEHCO to develop, prepare, and execute monthly and quarterly marketing plans.
· Plan, create, and oversee the design, content, and production of all marketing materials that support subscription sales and branding campaigns across multiple digital channels and WEHCO properties including (but not limited to): email, online display advertising, audience extension, print advertising, and social media advertising.
· Assist in identifying and defining valuable customer segments; assign corresponding propensity to subscribe metrics; and design acquisition journeys tailored to motivate and convert those unique audiences.
· Maintain the marketing calendar for WEHCO newspaper markets; track campaign results; and deliver understood metrics to local markets and corporate leadership.
· Ensure marketing deliverables and scheduling objectives are met.
· Maintain promotional subscription offer checkout pages ensuring all offers align with established pricing guidelines and branding objectives.
· Prepare marketing activity reports and present them to the leadership team.
Knowledge, Skills and Abilities:
· The ability to work harmoniously within a diverse, talented multi-level organization to achieve results is required.
· Must exhibit a test-and-learn mindset with a strong ability to A/B test campaign approaches while analyzing results to inform and determine broader marketing strategy.
· Must have extensive experience working with Adobe Creative Suite -- specifically with mockups, web and email design, and multimedia presentation.
· Must have an adaptive design eye and skillset.
· Must have a proven track record of results in generating subscription sales.
· Must be an expert with the latest trends and best practices in online marketing and performance tracking.
· Strong verbal and written communication skills are required.
· Must possess a strong ability to craft impactful marketing messaging that highlights our brand and mission.
· Must be data driven with strong analytical skills.
· Excellent organizational skills and being detail oriented is required.
Minimum Qualifications:
EDUCATION: Bachelor’s Degree in Marketing or a related field is preferred.
EXPERIENCE: Minimum of 5 years of prior experience in marketing management, preferably with subscriber sales for local media. A combination of education and experience could be used in lieu of education and/or experience.
Must be vaccinated by date of hire. EOE. Drug free workplace.
Resumes may be emailed to smetcalf@wehco.com.