Senior Manager of Marketing Technologies
This is a mid-level position that generally performs several specialized marketing functions to increase revenue, traffic, visibility, and search rankings by applying SEO techniques and tools across domains, and creating unique, relevant content for selected audiences.
People with this title may have a scope of work that focuses on one or more areas of marketing and web development, such as analytics, editing websites, writing, reporting, and so on. The principal responsibilities may define the particular details of the position differently for each person in the role.
Essential Functions
- Investigates new technologies and tools, implements and optimizes server hosting, site speed, content, links, third-party integrations, and more
- Recommend, prototype, A/B test, and/or deploy improvements
- Utilizes SEO tools to guide future development and instruct other staff in SEO and web related best practices
- Utilize SQL to automate creation and maintenance of product portfolios and web pages
- Applies knowledge of javascript to customize Google Analytics
- Utilizes Google TagMan, Google Analytics, Google Data Studio
- Analyzes user behavior on ANSI websites by developing new analytics methods
- Provide UI/UX, site testing, site crawling, prototyping and other contributions to development teams
- Manages Google Ad campaigns
- Reviews and revises aging content on website properties to ensure content and links are up to date
- Reviews news, industry events, and other developments and studies web technologies to maintain compliance with the latest standards and best practices
- Chooses and aligns content strategies in accordance with editorial and advertising schedules
Information Security Responsibilities
- Attend/complete assigned information security training by the designated completion date.
- Read and adhere to published ISMS policies and procedures.
- Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department.
Education and Experience
- College degree
- 5-7 years' experience
Other Qualifications
- Demonstrated writing ability
- Advanced knowledge of SEO
- Intermediate knowledge of web coding
- Proficiency in Google suite (Analytics, Tag Manager, and others)
- Proficiency in Microsoft Office
- Proficiency with SEO tools (ScreamingFrog, seoMOZ, and others)
- Experience with CMS platforms (WordPress, Hubspot, and others).
- Clear expression in written communications; and strong interpersonal skills
- Basic SQL database experience
- Basic knowledge of domains, hosting, and DNS
- Basic technical knowledge of standards and standards industry
- Basic knowledge of statistical methods
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
ANSI provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination of any type because of race, gender identity or expression, color, national origin or ancestry, religion, creed, age, marital status, sex, sexual orientation, citizenship or authorized alien status, genetics, disability status, protected veteran status, or any other consideration protected by federal, state, or local laws. ANSI policy also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
ANSI is an equal opportunity/affirmative action employer. ANSI does not discriminate on the basis of race, sex, gender, color, physical or mental disability, national origin or ancestry, religion, creed, age, marital status, sexual orientation, citizenship or authorized alien status, veteran status, or any other characteristic made unlawful by federal, state, or local laws.