Specialist, Brand Strategy and Communications
Specialist, Brand Strategy and Communications
A member of Member Experience that implements efforts to support organizational priorities and activities within the Brand Strategy and Communications department. Supports unit efforts with a focus on departmental contributions to systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy for the Association. Participates and support efforts for appointed and member volunteer groups and APTA leadership. Supports preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. Effective champion of the Association vision, mission and brand
Principal Functions
This position:
- Implements work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association's systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy
- Prepares and completes required departmental compliance forms as outlined below including ensuring required information is accurate for timely submission of all required form
- Contributes to and implements recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable
- Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities
- Supports the Member Experience team in the implementation of the Association's programs, priorities, and projects in partnership with department director and staff colleague
- Prepares in consultation with the Director, department level data which supports and aligns with the APTA data strategy
Staff Expectations
- Upholds and fosters team values
- Complies with all APTA policies and procedures
- Performs other duties as assigned to foster achievement of association priorities
Qualifications
- Bachelor's Degree, required, or applicable experience
- Three to five years of website management experience or related digital communications experience, including bulk email management
- Knowledge of best practice for website and email communications
- Eye for detail
- Ability to manage multiple projects
- Website development design experience preferred
- Writing and editing experience preferred
- Experience communicating effectively verbally and in writing
- Experiencing producing reports/charts/graphs and analyzing data
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
Principals Only. Position is located in Alexandria, VA.