21 days old

WRAL Digital Marketing/Promotions Specialist

Capitol Broadcasting Company
Raleigh, NC 27606
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People come to Capitol Broadcasting Company and they stay. Why? We're family. We have extraordinary expectations of each other and accept nothing short of excellence. Meshing with our standout team is as important as your skills. We're a locally-owned, pioneering, stable, community advocate, do-the-right-thing Company that offers some of the best benefits in the business. Capitol Broadcasting is based out of Raleigh, NC, ranked as one of the best places to live and work according to U.S. News & World Report.

We are looking for a smart, collaborative digital marketer with strong organizational skills to work alongside our Marketing Director to craft innovative solutions that deliver results for our brands and clients. If you are a creative thinker with big ideas who thrives in a fast-paced environment, we want to hear from you.

  • Collaborate with marketing, design, content and sales to execute compelling promotional campaigns including sponsorships, contests, events, email and social media.
  • Write copy for websites, apps, social media and newsletters.
  • Analyze related data to develop insights and make recommendations on brand and client strategies.
  • Prepare prep sheets and provide appropriate information to internal staff for events and work closely with content to lead outreach to maximize attendance.
  • Primary contact for online contest management inclusive of contest rules, copy, prize fulfillment, scheduling and creating proposals for new contests.
  • Build case studies and help produce collateral to articulate the benefits of contests, events, email and sponsored social media content.
  • Utilize project management tool to manage multiple projects simultaneously.
  • Speak and present best practices internally and provide customer service.
  • Respond to audience inquiries.
  • Monitor and assist part-time assistant.


  • Must have at least two years' experience in media, digital marketing, and/or event management.
  • A Bachelor's degree and a pre-employment drug screening are required.
  • Excellent written and verbal communication skills to support the significant amount of writing and presenting/selling ideas in this role.
  • Prefer working in a collaborative, cross-team capacity.
  • Able to manage multiple projects at the same time.
  • Professional experience with email marketing tools, basic HTML, Facebook Advertising, Microsoft Excel & PowerPoint, and web analytics.
  • Bonus points for experience in graphic design, Adobe Photoshop & Premiere, photography & videography, Google AdWords/Analytics certification and familiarity with Raleigh, Durham, Chapel Hill, Fayetteville and surrounding areas.

A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC


Posted: 2021-05-27 Expires: 2021-06-28

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WRAL Digital Marketing/Promotions Specialist

Capitol Broadcasting Company
Raleigh, NC 27606

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