20 days old

VP, MultiPlatform Content - DTC

Discovery Inc
Los Angeles, CA 90001
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  • Job Code
    123105336
Discovery Inc

Location: Los Angeles, California, United States, 90001
Req ID: 434

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

About Discovery

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel. Available in 220 countries and territories and 50 languages, Discovery reaches viewers on all screens and services, from free-to-air and pay-TV channels, to digital products and streaming services, to social and mobile-first content and formats. Discovery delivers over 8,000 hours of original programming each year.

The Role
As Head of Multiplatform Content, you will be a critical part of the team responsible for Discovery's direct-to-consumer product. Reporting directly to the Group SVP Content & Commercial Strategy DTC, this role will lead the creation and development of "alternative programming," including short- and mid-form content to populate the DTC's social media channels, and podcasts. This role will be responsible for building and maintaining good working relationships with multiple departments spanning the 18-network portfolio, from content development to marketing and social, as well as with external partners to create and maintain a steady flow of platform-specific content. The right person for this role is an experienced leader and creative problem-solver who is immersed in non-traditional TV / film content.

Responsibilities

Maintain awareness of the entire DTC-specific (original, borrowed, and licensed) content pipeline

o Understand level of priority, target audience, and comparable content
o Identify opportunities to expand upon or complement DTC content with ancillary / marketing /social content and / or podcasts to raise awareness or deepen fandom
o Establish and maintain relationships with all the internal social / marketing teams to ensure support on campaigns and enable fluid communication on asset creation / delivery and access to materials related to DTC Originals as well as network content.

Oversee the creation / acquisition of short- / mid-form content and images for DTC and social distribution

o Develop and execute a strategy and vision for content to feed non-O&O digital platforms
o Identify key partners (e.g., Group Nine) to develop and produce a steady stream of platform-specific original programming, supervise the execution as needed to ensure high quality delivery.
o Work closely with Discovery Digital Studios to provide content in a timely manner for distribution across social platforms.
o Track, analyze, and report on key content metrics across all channels and platforms and use it to drive strategy, selection, and execution.

Build and manage a central podcast business

o Build a best-in-class team and manage daily business operations.
o Establish 'Podcast Content Council', with members from Factual, Lifestyle, JV, and International networks.
o Work hand in hand with the content council to create ongoing and limited original series and companion podcasts to network and DTC originals.
o Create a library of repurposed content suitable for podcast distribution.
o Work closely with business affairs to establish relationships with distribution partners and possible acquisitions, work with ad sales on sponsorship and monetization.
o Track, analyze, and report on key podcast metrics across all platforms and pivot accordingly.

Requirements

* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.

* Minimum of 8 years hands-on production & development experience in non-fictional genres.
* Preference for work experience in social media and /or digital content.

* Proven record of demonstrated creativity with an ability to generate new ideas and translate them into high-quality execution.

* Ability to manage outside producers, build credibility and strong working relationships with other internal executives and generate commitment to goals.

* Knowledge of all aspects of contemporary production and post-production capabilities.

* Outstanding editorial judgment and creative abilities, strong verbal and written communications skills, and demonstrated leadership skills.

* Must have the legal right to work in the United States.

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law
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California Job Applicant Privacy Policy

If you are an individual with a disability and need an accommodation during the application process, please send an email request to [email protected]



PI123105336
Posted: 2020-08-31 Expires: 2020-10-02

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VP, MultiPlatform Content - DTC

Discovery Inc
Los Angeles, CA 90001

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