27 days old

Specialist, Mobile Marketing

Discovery Inc
New York, NY 10001
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  • Job Code
    121667409
Discovery Inc

Location: New York, New York, United States, 10001
Req ID: 187

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

Discovery's Digital Media group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen brands, including Discovery Channel, TLC, Investigation Discovery, HGTV, Food Network and more.

We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, we're building on the Discovery legacy by using technology to evolve the viewing experience... telling better, more engaging stories to millions of viewers across the Internet every day.

What's in it for you?
This is an incredibly exciting time to join the digital business. As the CRM Mobile Marketing Specialist, you will play a key role in the evolution and success of our business. You'll have the opportunity to work with a dynamic, passionate and incredibly talented creative team. With your creative and detail-oriented skills you will gain an in-depth understanding of digital to help drive the success of the business.

Responsibilities & Requirements

About You
A savvy digital marketer who takes a data-driven approach to communicating with audiences on a one-to-one level
Approaches campaigns with a customer-centric mindset, always optimizing the experience for the customer while still balancing marketing objectives
Proven self-starter who can identify new opportunities or testing strategies
An eagerness to learn and follow industry trends in order to drive innovation and key results

Responsibilities:

1. Plan and write copy for push notifications and in app messages, taking into consideration customer preferences and marketing priorities
2. Build, QA, and execute mobile campaigns, including push notifications and in-app messaging, to drive digital viewership, reduce churn, and maximize lifetime value
3. Identify testing opportunities to drive maximum insights which can optimize campaign strategies, such as copy, timing, personalization, audience segmentation, and more
4. Support the development and execution of automated onboarding and lifecycle strategies across CRM marketing channels
5. Work with stakeholders to enhance personalization and develop campaigns with a focus on creating a stronger one-to-one consumer relationship
6. Proactively identify roadblocks or campaign performance issues, including auditing onboarding and automated campaigns and providing successful resolutions

Requirements

* 2-3 years of experience in a digital or CRM/retention marketing role. Hands on experience with marketing automation/CRM tools preferred
* Self-starter who thrives in a fast-paced, dynamic start-up environment
* Ability to project manage/prioritize multiple projects simultaneously
* Meticulous attention to detail & strong organizational skills
* Excellent written and verbal communication skills
* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience
* Must have the legal right to work in the United States

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law
Pay Transparency Policy Statement
California Job Applicant Privacy Policy

If you are an individual with a disability and need an accommodation during the application process, please send an email request to [email protected]



PI121667409
Posted: 2020-07-17 Expires: 2020-08-18

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Specialist, Mobile Marketing

Discovery Inc
New York, NY 10001

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