18 days old

Senior Manager, Marketing Brand, Content & Programs

Airlines Reporting Corporation
Arlington, VA 22201
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Location: US-VA-Arlington | US-All Offices
Job ID: 2021-2049
# of Openings: 1
Category: Marketing, Design and Communications

About The Role:

We are searching for a Senior Manager, Marketing Brand, Content & Programs to join our team. In this role, you will develop, coordinate and execute overarching marketing and content strategies to strengthen the ARC brand, and create awareness and demand for ARC's products, and services among target audiences. These strategies should align with ARC's corporate strategy and create a lasting positive impression of the ARC brand among customers, partners and other stakeholders. You will develop and deliver strategic marketing plans to achieve established brand and revenue objectives. You will lead the development and creation of ARC's content strategy, telling ARC's story through various marketing and communications channels. You will also lead a team of skilled product and content marketers; establish goals and expectations and evaluate performance based on those expectations. You will work collaboratively with internal business leaders and cross functional groups, makes decisions, maintains confidentiality, multitask, and prioritizes in a high-volume environment.

If you are ready to bring your passion to a forward-thinking company, then we want to hear from you. Come innovate with us!

What You'll Get to Do:

  • Develop strategic marketing plans for both the ARC brand and ARC products, including contributing to and/or consulting on marketing plans for ARC partners. Lead the execution of these plans by developing content, marterials and identifying promotional opportunities that support product goals and brand objectives, in conjunction with Product Managers and Customer Success Managers.
  • Plan, develop and deliver content across a range of marketing and communication channels to support ARC's product portfolio and brand. Communications can include collateral development, web-based communications, paid and/or earned media, virtual conference topics, podcast content, social media outreach, etc. Foster human relationships through communication and the distribution of marketing collateral in order to drive brand awareness and sales.
  • Define and implement marketing strategies, plans and KPIs. Monitor, track and alayze the cost, quality and effectiveness of marketing activities. Present status updates on strategic marketing campaigns and programs to key stakeholders throughout the company.
  • Create and/or edit content and make recommendations for strategic accuracy. Ensure the creation of elevator speeches, messaging supporting events, taglines, campaign themes, proof points, etc. Additional content creation or review will include press releases, executive talking points, newsletters, blog posts, customer vertical communications, video scripting and storyboarding.
  • Supervise, mentor, and develop direct reports and extended team members; provide direction, leadership and coaching to project teams to execute brand and product marketing plans.

You'll Bring These Qualifications:

  • Bachelor's Degree in Marketing or related field
  • 6+ years of experience in strategic marketing; ideally some experience in the travel industry
  • Knowledge of branding principles and communicating from brand archetypes
  • Experience directly leading individuals and teams
  • Customer focused with commitment to quality

What We Can Offer You:

  • Joining ARC means joining a team that is motivated, diverse, creative, collaborative and solutions-oriented. We think big, embrace challenges, and explore new ideas to lead the way for the travel industry.
  • Our employees value the hands-on learning and professional development opportunities that allow them to expand their skills and grow their career in new, dynamic ways.
  • We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters.
  • By joining ARC, you will partner with top minds in the industry as we use data and technology to innovate how the world travels.

EOE M/F/D/V Females and Minorities Encouraged to Apply



Posted: 2021-05-26 Expires: 2021-06-27

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Senior Manager, Marketing Brand, Content & Programs

Airlines Reporting Corporation
Arlington, VA 22201

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