22 days old

Product Marketing Manager

Airlines Reporting Corporation
Arlington, VA 22201
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Location: US-All Offices
Job ID: 2020-2006
# of Openings: 1
Category: Marketing, Design and Communications

About The Role:

We are looking for a Product Marketing Manager to join our team. Using broad and deep knowledge about ARC, its products, customers and the global air travel industry, you will be responsible for the creation and management of materials describing a product's value proposition, positioning, target market, and differentiating features relative to both, other ARC products, as well as competitors', and the development of product marketing plans aligned with the broader ARC marketing and communications strategy. You will conduct market research to define market segments, assist in the development, design, distribution and analysis of customer and industry surveys. This role is key in that it requires strong interaction and collaboration with the broader marketing and communications team, product management and sales to create appropriate product messaging, marketing plans and sales/buyer enablement assets. This may require both leading initiatives and supporting those led by peers. Therefore, the ability to work in a team is critical.

You will also be responsible for leading key customer engagement efforts such as customer advocacy and win/loss research. These require significant interaction with our customers and require strong communication and interpersonal skills. These efforts typically will be presented to leadership.

If you thrive in a fast-paced, collaborative environment, then we want to hear from you. Come innovate with us.

What You'll Get to Do:

  • Conduct internal and external research to define customer needs, markets, in support of existing or new products under development. Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
  • Complete competitive research to evaluate competitiveness and product positioning/messaging.
  • Communicate regularly with customers to complete research including NPS calls, win/loss, customer needs/preferences, as well as customer satisfaction outreach.
  • Own development of product positioning documents, value propositions, buyer/user personas, customer surveys, among others. Coordinate with the broader marketing and communications team, product management and sales to develop product marketing plans, go-to-market strategies, and product development (feature / functionality).
  • Lead customer engagement efforts with goal of capturing customer interest and needs, product attractiveness/feasibility and testimonials across product portfolio. This will entail meeting or interviewing key executives at ARC's travel agency, airline and other partners.

You'll Bring These Qualifications:

  • Bachelor's degree in Marketing or related field
  • 5+ years of product marketing experience
  • Experience creating product strategies and value propositions, assessing market conditions and developing appropriate messaging to various customer types.
  • Specific airline, travel agency or corporate travel experience, including air travel distribution and financial settlement highly preferred

What We Can Offer You:

  • Joining ARC means joining a team that is motivated, diverse, creative, collaborative and solutions-oriented. We think big, embrace challenges, and explore new ideas to lead the way for the travel industry.
  • Our employees value the hands-on learning and professional development opportunities that allow them to expand their skills and grow their career in new, dynamic ways.
  • We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters.
  • By joining ARC, you will partner with top minds in the industry as we use data and technology to innovate how the world travels.

EOE M/F/D/V Females and Minorities Encouraged to Apply


Jobs Rated Reports for Marketing Manager

Posted: 2020-11-09 Expires: 2020-12-11

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Product Marketing Manager

Airlines Reporting Corporation
Arlington, VA 22201

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