16 days old

Marketing Manager - HCP Marketing - Oncology

Amgen
Thousand Oaks, CA 91360
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  • Job Code
    130207858
  • Jobs Rated
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Amgen

Job ID: R-112491
Location: Thousand Oaks, CA, US

Amgen, one of the world's leading biotechnology companies, is a values-based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses. If you're seeking a career where you can truly make a difference in the lives of others - where you can work at the forefront of biotechnology with the top minds in the field - you'll find it at Amgen.

Open Role: Marketing/Product Manager, HCP Marketing - Nplate

Immune thrombocytopenia (ITP) is a rare, serious autoimmune disease characterized by low platelet counts which can lead to serious bleeding events and other complications. Nplate is a thrombopoietin (TPO) receptor agonist that mimics the body's natural TPO and is designed to increase platelet counts in patients with ITP.

This exceptional Product Manager will play a key role on the Nplate brand team to shape and execute upon the HCP marketing strategy across multiple channels. This individual will develop broad product marketing capabilities and will have the ability to stretch and demonstrate his/her leadership capabilities through ownership of multiple workstreams. This role will require strong cross-functional leadership, agility/flexibility, excellent communication skills, and a passion to serve patients in a dynamic environment. This position will report to the Commercial Director and will be a key member of the US Brand Team.

Key responsibilities for this role include the following:


  • Lead the planning, development, and execution of communicating with HCPs via digital channels (eg, HCP website, 3rd party platforms, media, etc.) in support of the brand strategy and goals to increase SOV with key customer targets


  • In partnership with peers, develop and build our peer to peer marketing strategy and tactics in order to effectively and meaningfully educate and engage with our customers through live and digital formats


  • Serve as a brand ambassador to lead innovative pilot programs forward


  • Own budget and performance accountability for all tactics and initiatives


  • Partner will multiple functions, teams, and vendors (eg, commercial counterparts, Legal, Reg, Medical, Sales, IT, Marketing Ops, etc) on all initiatives to maximize output for customers


  • Live and role model the Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the Brand Team and cross-functional partners



Basic Qualifications:

Doctorate degree

OR

Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:


  • Bachelor's degree or advanced degree in business, marketing, or general management


  • 4+ years biotech/pharmaceutical experience


  • 2+ years of experience in the biopharmaceutical industry in any combination of the following areas: marketing; project management & planning; sales; analytics


  • Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development


  • Experience developing and executing a wide range of successful digital initiatives across multiple channels such as website, display, video, mobile, CRM, and social


  • Demonstrated strength in analytics to translate data into insights and indicated actions


  • Experience working with agencies and publishers to develop and produce engaging creative


  • Strong demonstrated ability in leading and influencing cross-functional teams


  • Strong communication skills; ability to effectively engage, connect and influence senior management, sales and marketing organizations


  • Ability to work in a dynamic environment


  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans



Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



PI130207858

Jobs Rated Reports for Marketing Manager

Posted: 2021-02-11 Expires: 2021-03-15

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Marketing Manager - HCP Marketing - Oncology

Amgen
Thousand Oaks, CA 91360

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