1+ months

Director, Demand Generation

Wind River Systems
Alameda, CA 94501
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  • Job Code
    108432411

Wind River Systems
Marketing • Alameda, CA

Description

TITLE DIRECTOR, DEMAND GENERATION

Location: Alameda, CA

Area of Interest: Demand Generation

Job Type: Director

The Job: Working as a Marketing leader in Demand Generation at Wind River means you have the opportunity to use your skill and creativity to establish a vision, develop strategies and create marketing campaigns for execution. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline.

What You Will Do:
  • Design the global Demand Generation strategy including inbound lead acquisition and outbound account-based marketing strategies
  • Develop and manage the Demand Generation marketing plan across channels including campaigns, execution, reporting and analysis
  • Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/PPC, Social, Display/Re-targeting, Events, Webinars, Websites/SEO, Review Sites, Email, Associations and Offline Channels
  • Drive demand creation in vertical markets and horizontal technology plays by maximizing use and reuse of content across marketing channels,
  • Leverage AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity
  • Enhance and manage the lead management process to improve pipeline conversion
  • Grow the Demand Generation team through mentoring and hands on management
  • Conduct A/B tests across channels to continuously optimize results
  • Drive targeted campaigns and messaging for vertical markets and horizontal technologies including Aerospace & defense, Connected Vehicles, Industrial (Energy, Transportation, Medical), Telecommunications and our solution portfolio
  • Manage overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI


Who You Will Work With:
  • The successful candidate will coordinate with Product and Vertical Marketing to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content
  • In coordination with design and development teams, create and manage web properties to optimize inbound marketing lead generation and conversion
  • Own the relationship with Sales and forge strong communication and Service Level Agreement (SLA) between Demand Generation and Sales
  • Collaborate with marketing, product, sales and services team members to create a feedback loop for continuous improvement to the funnel delivery and conversion


What Are The Requirements?

  • BA/BS in Marketing Communications or related field
  • 5+ years in a demand generation leadership role
  • 10+ years in marketing, including a lead generation focus
  • Demonstrated track record of driving significant growth in demand and pipeline
  • Ability to work with and drive success across the organization including Product Marketing, Field Marketing, Event Planning, Marketing Communications and Sales
  • A critical thinker, with first-rate oral and written communication skills
  • Ability to lead and inspire
  • Passionate about achieving work-related milestones
  • Positive attitude, team player and major contributor


Why Choose Wind River?

Have you been on an airplane or used a cell phone recently? Chances are you didn't even realize that Wind River's products are making it happen. How about a trip to Mars? This is the seventh time around for Wind River. Interested in joining the world leader in Embedded Operating Systems driving the leading edge of technology enablement? Your personal contribution and leadership abilities will play a huge role in our success!

  1. Curiosity
  2. Phoenix
  3. Reconnaissance
  4. Opportunity
  5. Spirit
  6. Odyssey
  7. Pathfinder


Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Diversity is foundational for Wind River's business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. Wind River does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

Wind River desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, Wind River provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are examined on a case-by-case basis. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring or at any other time during the employment process. You can email us at: [email protected]. Please do not include personal medical information in the email.

More information about federal laws that prohibit job discrimination can be found at:
www1.eeoc.gov/employers/poster.cfm
www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf<br/><b>Wind River Systems</b><br/>Marketing Alameda, CA<br/><br/><b>Description</b><br><br><strong>TITLE DIRECTOR, DEMAND GENERATION </strong><br><br>Location: Alameda, CA<br><br>Area of Interest: Demand Generation<br><br>Job Type: Director<br><br><strong>The Job: </strong>Working as a Marketing leader in Demand Generation at Wind River means you have the opportunity to use your skill and creativity to establish a vision, develop strategies and create marketing campaigns for execution. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline.<br><br><strong>What You Will Do: </strong><br><ul><li>Design the global Demand Generation strategy including inbound lead acquisition and outbound account-based marketing strategies</li><li>Develop and manage the Demand Generation marketing plan across channels including campaigns, execution, reporting and analysis</li><li>Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/PPC, Social, Display/Re-targeting, Events, Webinars, Websites/SEO, Review Sites, Email, Associations and Offline Channels</li><li>Drive demand creation in vertical markets and horizontal technology plays by maximizing use and reuse of content across marketing channels,</li><li>Leverage AI capabilities to efficiently identify and pursue audience segments based on ideal customer profiles and opportunity</li><li>Enhance and manage the lead management process to improve pipeline conversion</li><li>Grow the Demand Generation team through mentoring and hands on management</li><li>Conduct A/B tests across channels to continuously optimize results</li><li>Drive targeted campaigns and messaging for vertical markets and horizontal technologies including Aerospace & defense, Connected Vehicles, Industrial (Energy, Transportation, Medical), Telecommunications and our solution portfolio</li><li>Manage overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI</li></ul><br><br><strong>Who You Will Work With:</strong><br><ul><li>The successful candidate will coordinate with Product and Vertical Marketing to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content</li><li>In coordination with design and development teams, create and manage web properties to optimize inbound marketing lead generation and conversion</li><li>Own the relationship with Sales and forge strong communication and Service Level Agreement (SLA) between Demand Generation and Sales</li><li>Collaborate with marketing, product, sales and services team members to create a feedback loop for continuous improvement to the funnel delivery and conversion</li></ul><br><br><strong>What Are The Requirements? </strong><br><br><ul><li>BA/BS in Marketing Communications or related field</li><li>5+ years in a demand generation leadership role</li><li>10+ years in marketing, including a lead generation focus</li><li>Demonstrated track record of driving significant growth in demand and pipeline</li><li>Ability to work with and drive success across the organization including Product Marketing, Field Marketing, Event Planning, Marketing Communications and Sales</li><li>A critical thinker, with first-rate oral and written communication skills</li><li>Ability to lead and inspire</li><li>Passionate about achieving work-related milestones</li><li>Positive attitude, team player and major contributor</li></ul><br><br><strong>Why Choose Wind River? </strong><br><br>Have you been on an airplane or used a cell phone recently? Chances are you didn't even realize that Wind River's products are making it happen. How about a trip to Mars? This is the seventh time around for Wind River. Interested in joining the world leader in Embedded Operating Systems driving the leading edge of technology enablement? Your personal contribution and leadership abilities will play a huge role in our success! <br><br><ol><li>Curiosity</li><li>Phoenix</li><li>Reconnaissance </li><li>Opportunity</li><li>Spirit</li><li>Odyssey</li><li>Pathfinder</li></ol> <br><br>Wind River is an Equal Opportunity Employer with a commitment to diversity. We prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.<br><br>Diversity is foundational for Wind River's business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. Wind River does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.<br><br>Wind River desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, Wind River provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are examined on a case-by-case basis. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring or at any other time during the employment process. You can email us at: <a href="mailto:[email protected]" target="_top">[email protected]</a>. Please do not include personal medical information in the email.<br><br>More information about federal laws that prohibit job discrimination can be found at:<br> <a href="http://www1.eeoc.gov/employers/poster.cfm" target="_blank">www1.eeoc.gov/employers/poster.cfm</a><br><a href="http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf" target="_blank">www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf</a><br/><br/> <img src="https://analytics.click2apply.net/v/7eDWjXtlrrdNtZ1NF6M8A">
Posted: 2019-03-12 Expires: 2019-06-01

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Director, Demand Generation

Wind River Systems
Alameda, CA 94501

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