24 days old

Digital Media Coordinator- Paid Social

Discovery Communications
New York, NY 10001
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  • Job Code
    115413673
Discovery Communications


Digital Media Coordinator- Paid Social

US-NY-New York City

Job ID: 24981
Type: Company Employee Full-Time
# of Openings: 1
Category: Marketing & Communications
US-NY-New York City

Overview

Our Team
The Media Strategy & Analytics team acts as an internal global media agency that handles the strategy, buying, execution, and reporting of paid media campaigns with the goal of driving growth of Discovery’s Networks and Digital Platforms.

The Role
This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discovery’s Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Social Specialist will focus specifically on managing paid social campaigns such as Facebook/Instagram, Twitter, Snap, and Reddit.



Responsibilities

1. Assist in the development and execution of paid social campaigns, including but not limited to account setup, strategy development, organization, and management.
2. Execute and support direct-response campaigns across Paid Social with the goal of acquiring subscribing customers.
3. Coordinate with Acquisition Strategy team to gain an understanding of campaign specific goals and executional recommendations.
4. Help to set up Paid Social campaigns and optimize towards CPA with strong attention to detail.
5. Serve as main point of contact with vendors, platform partner, and trend-spotter to bring first-to-market paid social acquisition opportunities.
6. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
7. Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.
8. Monitor brand, competitor and industry changes.
9. Support ad-hoc data requests for forecasting, billing, promotional performance, etc.



Qualifications

* Minimum 1+ years of work experience, within paid digital buying or hands-on paid social buying experience preferred.
* Experience in generating quantifiable results in digital marketing for direct response, using data to inform strategy and decision-making is a plus.
* Background running direct response campaigns on social channels (e.g. Facebook/Instagram, Pinterest, Snapchat, Twitter, etc.) is a plus.
* Be a team player, proactive self-starter, highly motivated, positive demeanor, and excellent communicator.
* Have strong time management and organizational skills being able to manage multiple projects at once.
* Polished with excellent interpersonal and communication skills.
* Strong verbal and written communication skills.
* Analytical with a comfort in dealing with numbers and reporting and acting on marketing data.
* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
* Understanding of TV Everywhere and the Television ecosystem is a plus.
* Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (Programmatic, Paid Search).
* Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
* Proficient in Microsoft Office systems, specifically in Excel.
* College degree required.
* Must have the legal right to work in the United States.

New York City, New York, NYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to [email protected]

PI115413673

<b>Discovery Communications</b><br/><br/><br/><b>Digital Media Coordinator- Paid Social</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 24981<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Marketing & Communications<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;"><strong>Our Team</strong><br />The Media Strategy & Analytics team acts as an internal global media agency that handles the strategy, buying, execution, and reporting of paid media campaigns with the goal of driving growth of Discoverys Networks and Digital Platforms.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>The Role</strong> <br />This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discoverys Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Social Specialist will focus specifically on managing paid social campaigns such as Facebook/Instagram, Twitter, Snap, and Reddit. </p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Assist in the development and execution of paid social campaigns, including but not limited to account setup, strategy development, organization, and management.<br />2. Execute and support direct-response campaigns across Paid Social with the goal of acquiring subscribing customers.<br />3. Coordinate with Acquisition Strategy team to gain an understanding of campaign specific goals and executional recommendations.<br />4. Help to set up Paid Social campaigns and optimize towards CPA with strong attention to detail.<br />5. Serve as main point of contact with vendors, platform partner, and trend-spotter to bring first-to-market paid social acquisition opportunities.<br />6. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).<br />7. Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives.<br />8. Monitor brand, competitor and industry changes.<br />9. Support ad-hoc data requests for forecasting, billing, promotional performance, etc.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Minimum 1+ years of work experience, within paid digital buying or hands-on paid social buying experience preferred.<br />* Experience in generating quantifiable results in digital marketing for direct response, using data to inform strategy and decision-making is a plus.<br />* Background running direct response campaigns on social channels (e.g. Facebook/Instagram, Pinterest, Snapchat, Twitter, etc.) is a plus.<br />* Be a team player, proactive self-starter, highly motivated, positive demeanor, and excellent communicator.<br />* Have strong time management and organizational skills being able to manage multiple projects at once.<br />* Polished with excellent interpersonal and communication skills.<br />* Strong verbal and written communication skills.<br />* Analytical with a comfort in dealing with numbers and reporting and acting on marketing data. <br />* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.<br />* Understanding of TV Everywhere and the Television ecosystem is a plus.<br />* Willingness and flexibility to pitch in with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (Programmatic, Paid Search).<br />* Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry. <br />* Proficient in Microsoft Office systems, specifically in Excel.<br />* College degree required.<br />* Must have the legal right to work in the United States.</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to [email protected] <img src="https://analytics.click2apply.net/v/JBGJVQTpE2yQuPJVfYyLw"> <p>PI115413673</p>
Posted: 2019-11-12 Expires: 2019-12-14

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Digital Media Coordinator- Paid Social

Discovery Communications
New York, NY 10001

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