22 days old

Digital Marketing Lead

OneAZ Credit Union
Phoenix, AZ 85027
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  • Job Code
    140766306

SUMMARY:

The Digital Marketing Lead will help develop, manage, execute and deliver key digital marketing communications across our digital ecosystem.

This position be responsible for coordinating, publishing and reporting across all digital marketing platforms including the website, email marketing, online banking platform, social media channels, digital branch signage and some paid advertising.

Any individual who meets the definition of a mortgage loan originator and is employed by a federal agency-regulated institution will need to be registered on NMLS. Ensures compliance with applicable policies, laws, and regulations, including the Bank Secrecy Act (BSA), Anti-Money Laundering (AML) compliance, USA Patriot Act, and Office of Foreign Assets Control (OFAC).

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Serve as the main point of contact for publishing content across all digital platforms and channels.
  • Manage the daily flow of digital projects and work across internal and external teams to deliver results.


Email Marketing and Automation


  • Responsible for configuring, building, testing, and deploying marketing automation software for email marketing execution (testing, proofing, setup, etc.) and for coordinating email communications to members and prospects.

  • Adopt and foster industry best practices in enhancing delivery and optimizing email communication, and ensure compliance with the Credit Unions policies and practices.

  • Perform quality assurance on all digital components for clarity, grammar, spelling, and stylistic elements.


Website

  • Work closely with internal and external teams to manage the OneAZ website including website content, website assets, landing page optimization, search engine optimization (SEO), and search engine marketing (SEM) plans.

  • Lead web testing and providing recommendations based on user feedback, user testing, campaign performance, and industry trends.
  • Implement website changes and collaborate with the Credit Unions technical team to create and modify pages, and optimize the members online banking experience.

  • Support audits and ensure website content is current.


Lead Generation

  • Responsible for ongoing search engine optimization
    Responsible for ongoing landing page development to support paid media, marketing automation, and branch efforts

  • Assists with digital and creative vendors to develop and produce communication deliverables.

  • Effective proofreading skills and a keen eye for formatting are critical in this position
  • Author reports, business correspondence, and procedures manuals.

  • Present information and respond to questions from groups of managers, associates, and members.
  • Review, analyze, and interpret business periodicals, professional journals, technical procedures, and/or governmental regulations.




Education and/or Experience:

  • Bachelor's degree in Marketing or related field.
  • Three (3) to five (5) years of similar or related experience, preferably to include digital marketing experience.
  • Experience in the following (or similar) tools, automation, and analytics platforms: Marketo, Google Analytics, Google Ads, Umbraco
    Excellent written communication skills required
  • Proficiency in MS Office Suite and graphics software (e.g., Adobe)
  • High proficiency in social media marketing best practices
  • Knowledge of HTML / CSS for website and email updates


Why join the OneAZ team?

Our culture is one-of-a-kind! Youll be joining a team of friendly, hardworking, helpful associates with the same mission guiding all that we do: We exist to improve the lives of our members, our associates and the communities we serve.

We are proud to be an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We offer robust benefits including low-cost medical, dental and vision plans, gym reimbursement, paid parental leave, generous personal days and vacation time, and an award-winning 401(k) program among many others. Take a look at our career page for detailed benefit information: www.oneazcu.com/about/careers

Additional Notes:

Candidates for this position will be required to sign an authorization for OneAZ to conduct a credit and criminal background check, pursuant to procedures in the Fair Credit Reporting Act and any other applicable laws.

All candidates will be considered for this position on an individualized basis, in compliance with all applicable equal employment opportunity laws.

Ensures compliance with applicable policies, laws, and regulations, including the Bank Secrecy Act (BSA), Anti-Money Laundering (AML) compliance, USA Patriot Act, and Office of Foreign Assets Control (OFAC).

Any individual who meets the definition of a mortgage loan originator and is employed by a federal agency-regulated institution will need to be registered on NMLS.





PI140766306

Posted: 2021-07-02 Expires: 2021-08-03

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Digital Marketing Lead

OneAZ Credit Union
Phoenix, AZ 85027

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