23 days old

Associate Brand Manager

Perrigo
Allegan, MI 49010
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  • Job Code
    120790128
Perrigo

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it.

We are currently looking for an Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team in West Michigan.

Responsible for supporting the Brand Manager on the following brand initiatives:

  • Competitive Surveillance & Reporting: Reporting and analysis for several product categories
  • Social Media Planning: Work directly with agency partners to ensure robust social planning is in place across social channels
  • Digital Media Planning: Work with agency team on digital innovation ideas to support brand launch including ways to build first party data, learning and awareness, PR, etc. in 2021 and 2022
  • New Product Development: Support innovation pipeline strategy by leading a 2022 innovation project with Brand Manager as way to learn Innovation & Stage Gate at Perrigo
  • Consumer Insights: Collaborate with consumer insights team to field and interpret research
  • Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics, and maintain repository of all graphics for sales reviews, agency support, etc.

Other day to day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, art conversions and monthly performance reporting.

Requirements:

  • A bachelors degree in business, Marketing or a related field is required, combined with minimum 4 years experience of relevant marketing experience.
  • Must possess some knowledge of OTC pharmaceutical industry, preferably CPG brand experience
  • Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
  • Requires the ability to influence without authority internal teams
  • Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
  • Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
  • Up to 10% travel may be required.
#DIV

Equal Employment Opportunity/M/F/disability/protected veteran status.

PI120790128
Posted: 2020-06-11 Expires: 2020-07-13

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Associate Brand Manager

Perrigo
Allegan, MI 49010

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